Friday, May 4, 2012

WHY CODE RED SELLS DIRECT.

Why sell some titles direct?  Are sales that bad for obscure films?  Well, selling 600 copies is simply not enough to break even.    Once upon a time back in 1976, an east-coast singer named Peter Lemongello released an LP album called "LOVE 76" and placed direct-sales TV ads all over New York stations, and then placed ads in California and west coast stations.  This album started the whole TV album sales craze back then and it sold a million copies.  And he was just a singer singing cover versions of today's hits (well, it was today's hits in '76).  The man proved to the world that a nobody singer could penetrate the music and home shopping industry just by advertising on TV, as people will buy things direct.  Titles like NIGHTMARE are still in the red ink, so selling direct is the only answer for customers in the world. So right now, Code Red is the Peter Lemongello of the dvd world. 

23 comments:

drew said...

Hey, I think this is a great idea, anything to keep Code Red alive and your great titles coming.

Robert said...

That's cool with me. I don't mind the direct sale thing as long as the titles keep on coming. Though please update your site soon to let us know exactly what you have in the pipeline.

Martin Montag said...

Code Red
When are you going to make available your existing films for direct sale?
I'd like to buy Night Of The Demon and The Visitor.

Anonymous said...

I love your work, keep it up. I will continue to buy Code Red titles anyway I have to.

phil dubuc said...

Just received Ghostkeeper. Loved it. Please update your site so I can order more titles. BTW, I have every DVD you released.

phil dubuc said...

I just received Ghostkeeper. Loved It. I preordered all of your titles in the past and have all of your dvds. I look forward to continuing my catalog of Code Red titles. Love them all!

chris said...

cool will be buying some titles for sure.

chris said...

I will be buying some of your titles for sure.

Anonymous said...

Wonderful! I can't wait for So Sad About Gloria by the way.

criminalmischief said...

y sincrerest apologies Bill. I'm apparantly an impatient prick.

Thank you.

Sncerely,

Frank C.

Anonymous said...

totally fine with buying direct from CR, keep them coming!

Anonymous said...

I hope to to purchase some titles from you directly in the future such as Butcher Baker Nightmare Maker. Best of luck!

StevenL said...

I think this is a brilliant idea - living in Scotland, UK its much easier for me to buy direct from Code Red - Big supporter of the Code Red label - some really fantastic releases - keep up the great work. Can't wait for 'Ghostkeeper' to arrive :-)
Looking forward to future releases too :-)

Anonymous said...

Great news, when will you be selling your older titles?

Anonymous said...

Where can I get some prices on these titles?

Messiah of Evil, Sole Survivor, Trapped, The Unseen, Horror High.

Thank you.

Mike White said...

Please drop me a line - impossiblefunky at gmail dot com

Anonymous said...

Butcher Baker Nightmare Maker seems a bit strong of a title to only hit the online store. Then again, for me, I will take it up any way I can. Love that flick!

TimPhan44 said...

Fine with me so long as I can use my Debit card which has a Visa logo. Messiah Of Evil:The Second Coming was for sale on deepdiscount.com recently. I had ordered it Sunday night,but it looks like it didn't go through since now the dvd is longer listed as being for sale on their site. I'm still interested in buying the above title. Do you still plan on selling Messiah Of Evil?

TimPhan44 said...

I think it's a great idea! I remember years back you had something up called the Code Red DVD Store which redirected visitors to Amazon.com whenever they clicked on the dvd front cover artwork of a particular title. I hope you can take Debit cardsw/Visa Logos.

TimPhan44 said...

I think it's a great idea! I hope you can accept Debit Cards that have Visa Logos!

TimPhan44 said...

I think it's a great idea! I hope you take DebitsW/Visa.

THE GREAT BEAST HERO!!! said...

When my finances are going a little better, you can expect some orders from this cult/sleaze.horror/weirdo fan! All the BEST too Code Red DVD!!!

Anonymous said...

GHOST KEEPER dvd arrived yesterday. Yet another fantastic CODE RED release. I was impressed with the fast shipping too!
I'll definitely be ordering more titles in the future. Keep up the great work!
Thanks!